| Even though I was warned I would make a better living
as a waiter than a writer, I accepted the risk and picked up my pen. (Yeah,
back in the day when there was no Internet and people actually went to
the library.)
Fresh out of university, I started my career at OWL, a popular
science and nature magazine for children. It was great fun. Who among
my friends could boast encyclopedic knowledge of the three-toed sloth
or success at building Dr. Zed’s bug-sucker?
After three years, I decided a change was in order and moved to Ontario
Craft magazine. I was thrust into a sophisticated world and suddenly
needed a grown-up wardrobe and a grown-up attitude to attend exhibitions
and write about them with authority.
When I took a job as a senior writer at Toronto-based software company
InContext Systems, I jumped on the information superhighway and learned
some basic principles about writing for the web that some people never
grasp–namely that no one wants to read a novel online and especially
not in every font and colour imaginable.
I applied what I learned about the Internet in my next position as producer
of Canadian Living Online. I revamped the magazine’s web
site, overseeing its development from a site that changed monthly to one
that changed daily, satiating readers’ appetites for regular new
content.
Then I got to indulge my inner rock star when I landed a gig as music
editor for the Chapters.ca web site. (Okay, I’ll fess up.
I’m not sure I really have an inner rock star, but I sure can play
a mean air-guitar.) I developed and managed the content of the music area,
and wrote articles for it. I also got to act blasé when telling
friends I had to interview Christina Aguilera and cover a Radiohead concert
in the same week. They really felt for me.
From Chapters.ca, I took a contract at Sympatico.ca,
the largest portal site in Canada, and worked as the homepage editor and
online newsletter editor, before leaping into the freelance world.
Now I spend my days writing for newspapers, magazines and corporate clients.
If you’d like to discuss an assignment, please contact me at deenawaisberg@rogers.com.
View a list of my editorial clients. Read
more about the corporate communications I
have created.
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